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Prime Capital Investment Advisors unveils new brand – Prime Capital Financial! Click here to read the full announcement.

Big Firm Resources

with a Small-Town Feel

Founded as an insurance business in the 1980’s, Prime Capital Financial entered the wealth management business in 1997 and the retirement advisor space in 2004. We have since grown to be over a $30 billion firm with offices in over 20 states, with most of that growth taking place after 2017 when our current leadership bought the business from its founder. While we’ve experienced significant growth and expanded our reach, we remain deeply committed to delivering personalized, attentive care to each client. This why we expanded to be three pillars, Prime Capital Wealth, Prime Capital Retirement, and Prime Capital Wellness. This allows us to offer an array of tailored services to our clients, from wealth planning and investment solutions, to retirement plan design, to personalized financial coaching. By offering comprehensive and holistic services, we aim for every decision we make for our clients to be rooted in integrity, transparency, and their success.

Every investor deserves to feel empowered in owning their financial success, using the resources of a trusted financial advisor as the mechanism to help get them there. Charting your course to financial success should be simple, free from jargon and distraction. At our firm, every decision we make for our clients is rooted in integrity and transparency. Building on that foundation, we use our experience combined with industry-leading tools and innovative solutions to deliver financial clarity.

We are fiduciaries, putting our clients’ best interests before our own.
We serve as a trusted partner to clients who seek to achieve financial freedom.

Our Core Values

Always exhibit integrity, respect and trust
Communicate with honesty, transparency and candor
Approach every situation with relentless positivity
Create a “client-centric” experience
Improve financial literacy for all
Foster continuous improvement

Meet the

Northwest Arkansas Team

To folks in the South, we know how important family and people are. In our Northwest corner of Arkansas our community is growing at breakneck speed. With that growth comes a need for support, preferably from those who understand our community and desire to see it continue to thrive. That’s why we collaborate as a group for each of our clients to offer a complete team approach.

We work alongside each client as a “fiduciary” which means we are bound to put the clients best interests and goals first. Our recommendations place the person at the center of the planning process instead of our profits. From our office in Fayetteville, we serve families and businesses all throughout the region, all with the intention of helping you find financial flexibility and achieve that lifestyle that rewards you for your hard work. Learn more about our team and meet the individual members below!

Eric Krause, CFA®

Managing Director, Portfolio Manager

Donald J. Paul

SVP Client Experience

Keith Lea

SVP Investments

Finley Robinson

Financial Advisor

Ethan Workman

Financial Advisor

Angela C. Cothren

Client Services Specialist

Tina M. Lamb

Client Services Manager

Danielle K. Ballard

Accounting & Systems Manager

Complimentary Educational Whitepapers

Our downloadable whitepapers can offer a deeper look into retirement for those who want more information. Remember to always seek professional guidance on any matters related to your finances, contact us for a review.

Get My Whitepapers

Contact Us

Are you ready to get in touch with the Prime Capital Financial team? Let’s get started with a plan tailored to you and your goals! Simply fill out our form below, and we will be in touch with you soon.

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Northwest Arkansas

At Prime Capital Financial in Northwest Arkansas, we help you take that next step, giving you direction and vision for your future.

3790 N. Bellafont Blvd, Suite 2
Fayetteville, AR 72703
(479) 443-5851
nwateam@primefinancial.com